Dicksons new site is Just Delicious
Worcestershire-based PR, advertising and marketing consultancy, Marketing IQ joined force forces with Trillium Developments to build a new website for leading pet food supplier, Dicksons Pet Food Limited based in Hanley, Stoke-on-Trent. Marketing IQ’s Director, Angela Baker has worked with the firm to re-brand Dicksons’ premium dog food range Berrimans which is now to be called, Dicksons Just Delicious. Together with Marketing IQ’s associate designers, Jane Brookes and Chris Wilmot, the team has produced new packaging for the firm, put together Dicksons’ exhibition stand for Crufts 2011 and designed all their brochures. Angela Baker also worked with Trillium Developments to implement the designs to fit the firm’s new website.
Angela said,
“As well as reflecting the new brand identity of the Just Delicious range, we wanted to create a country feel for the website as Dicksons also distribute horse feeds, fish bait and food, small animal feeds and bird feeds. We are also using the site to introduce a Breeders Club and hope to make the site more interactive by distributing newsletters and encouraging customers to give us their feedback on the food as well as running competitions and offers online.
“We are delighted with the quality of the site that Trillium produced for us. They put our designs into being and already Dicksons are receiving customer orders from the new site.”
See the site at www.dicksonspetfood.co.uk